Reporting
Trading performance across the reporting window — traffic, conversion, channel mix and where the money comes from.
Net revenue
$299,079
vs $280K previous period
Orders
1.7K
64.6K sessions
Average order
$173
vs $166 previous period
Conversion
2.68%
vs 2.64% previous period
Last 30 days · peak $12.6K
64.6K in this period
Where visitors leave, step by step
Orders per session, by day
4.9% of orders
end in a refund
Revenue share by sales channel
Share of all sessions
Sessions by form factor
Realised, all time
Top destinations by revenue
Last eight trading weeks
| Week of | Revenue | Orders | Sessions | Conversion | Average order |
|---|---|---|---|---|---|
| Aug 1 | $74,820 | 431 | 15,711 | 2.74% | $174 |
| Jul 25 | $67,467 | 386 | 14,252 | 2.71% | $175 |
| Jul 18 | $70,254 | 425 | 16,436 | 2.59% | $165 |
| Jul 11 | $68,697 | 394 | 14,746 | 2.67% | $174 |
| Jul 4 | $66,247 | 378 | 14,137 | 2.67% | $175 |
| Jun 27 | $69,055 | 439 | 16,558 | 2.65% | $157 |
| Jun 20 | $65,450 | 381 | 14,384 | 2.65% | $172 |
| Jun 13 | $64,890 | 384 | 14,630 | 2.62% | $169 |
Every figure comes from the mock store
The 7 / 30 / 90 day switch slices the last N days of daily metrics and compares them against the equally sized window immediately before, which is where every delta on this page comes from.
Sessions are generated alongside orders in the fixtures, so conversion is a real ratio of the two. The intermediate funnel steps apply fixed drop-off rates, which is what you would replace with analytics events in a live store.
Every chart on this screen reads a computed signal from CommerceStore. Point that service at an HTTP resource and this page keeps working unchanged.